The Indian Australian Multicultural Sports Association (IAMSA) have delivered their first Woolworths Cricket Blast program to a whopping 90 boys and girls from diverse backgrounds who were looking to re-engage with their community after a challenging twelve months.

IAMSA is a not-for-profit association with the aim of promoting sports across the community, particularly cricket. In partnership with Cricket NSW and the Woolworths Community Fund, this season’s Woolworths Cricket Blast program was the first for the association.

The six-week program started in early January and due to its overwhelming success, a second four-week program commenced immediately following to accommodate the large community interest.

With many families experiencing tough times in 2020 due to COVID-19, President of the Indian Australian Multicultural Sports Association, Sanjay Sharma, said it was fantastic to provide kids the opportunity to learn and enjoy the game of cricket.

“Our aim for all of our programs is to encourage players from all genders, ages, and cultural backgrounds to participate and have fun,” said Sharma.

“Specifically, for this program we looked to promote and provide an opportunity for children during the school holiday period to learn and enjoy this great game with many of them introduced to the game for the first time.”

“The last twelve months have been quite tough, particularly for young families, and this presented a perfect opportunity for kids to be re-engaged with their friends, make some new friends and learn a new game.”

Celebrating National Volunteers Week (17-23 May), CNSW Participation Officer Nick Holloway said volunteers played a pivotal role in the success of the program.

Programs such as Woolworths Cricket Blast provide an amazing opportunity for the local community,” said Holloway.

“The success of the IAMSA program was based on a strong community feel, with several parents offering to volunteer to help facilitate the program.

“Programs such as these cannot be a success without the time and dedication from all its volunteers.

“It brings families, friends, and children together. It also enables a social hub for parents and children to connect and build friendships which end up lasting much longer than the program. It also enables younger children to be introduced to cricket, particularly the participation of younger girls in the sport.